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Parking – What It Is and How You Can Make Money Out of It?

Many people are a bit confused about
the concept of domain parking and they get even more puzzled when they hear
that one can actually make money parking domains. Good thing you found this
article, then, as it is meant to make you understand exactly what domain name
parking is and how you can use it to your advantage.
Right time to Park a Domain
In most cases, people buy domain
names when they’re just about to build a website. There are also cases where a
person buys several domain names because he hasn’t really decided on which name
to use for his website and he wants to prevent others from buying the names
he’s choosing from while he’s still deciding. Whatever your situation is, there
will definitely be a certain period of time when the domain you bought will just
be lying there without an actual website. This is the best time for you to park
your domain.
How to Go about parking a domain
Parking a domain is similar to
parking a car in the sense that you have a domain, but it’s just lying there
without being used. With parked domains, however, you have the option to
monetize the domain or not. When you choose not to monetize a parked domain, it
will simply show a “Coming Soon” or “Under Construction” message whenever a
person types the domain name on his browser. When you decide to monetize your
parked domain, it will show a temporary website where advertisements are
This is how you go about domain
  • Register a domain.
  • Test the domain’s traffic. One thing you need to bear
    in mind is that the terms and conditions of all domain parking companies
    prohibit the advertising or promotion of parked domains. I repeat, you
    CANNOT advertise your parked domain to get traffic. This is why you need
    to first make sure the domain is already getting traffic before you work
    on monetizing it.
  • Register with a parking company. Of course, you should
    take this step only when you’ve verified that your parked domain is
    getting a fair amount of traffic.
  • Follow instructions on how to use the parking company’s
  • Target the ads that appear on your parked domain such
    that they’re related to the domain name. This tip is especially important
    if you’re just parking the domain temporarily and plan to use it for an
    actual website someday. The ads should relate to the future content of
    your website.
This is how you earn money through
your parked domain: 
  • An online user types your domain name into his browser.
  • He is taken to the web page with the advertisements and
  • If he finds an ad or link he’s interested in, he clicks
    on it.
  • If the owner of the website where the ad or link leads
    to earns from that visit, he pays the parking company a certain amount and
    the parking company shares the amount with you, since the revenue came
    from your domain.

How to Choose
a Domain Name to Park

How do you know whether a particular
domain is a good candidate for parking? You’ll have to go through a
verification process, of course. Let’s assume you’re still about to buy a
domain. Whether you plan to use the domain for your website in the future or
you simply want to hold it to prevent others from buying it, here’s how to make
sure you can use it for parking purposes:
  1. Determine your niche and its staying power. Having a
    niche is important for any business because it provides you with a focus.
    And if you want your business to succeed, you’ll have to make sure your
    niche has a lasting appeal. The same is true for domain parking. The niche
    you choose for your domain should have lasting appeal so you can make the
    most out of it.
  2. Create a list of topics relevant to your chosen niche.
    For example, if your chosen niche is jewelry, you could list topics like
    bracelets, necklaces, anklets, engagement and wedding rings, and fashion
    earrings. Write down as many relevant topics as you can.
  3. Identify popular keywords for each topic on your list
    with the use of such tools as Google Keyword Tool. Create a separate list
    for keywords with the highest search volume for each topic, as these are
    the words that hold the most promise as domain names.
  4. Check for available domains based on the keywords
    you’ve identified using domain registration services like or
    Domaintyper. List down the shortest domain names with .com extensions
    (stick to one-word domains if you can). Remember that shorter names are
    easier to remember and will therefore attract more traffic.
Parking Companies
It’s a good idea to register with
more than one parking company. With the domain parking industry being very
competitive, you do have a lot of good options. To begin with, you may want to
consider these companies:
  1. Sedo
    – This is a good starting point where you can park your domain for a few
    weeks to get a fair gauge of your domain’s performance. You may then try
    to adjust your layouts or switch keywords to see if the domain’s
    performance improves.
  2. Voodoo
    – This company is known to offer the highest payouts. They also offer Auto
    Optimization, which automatically determines the best keywords and layout
    for your domain. If you don’t like this automatic function, they also give
    you the option of manually customizing your domain.
  3. DomainSponsor
    – This site is known for supporting foreign traffic and the Zero-click
    Model. It is one of the best-known brands assembled by which
    is the brainchild of Entrepreneur of the Year Award recipient Lawrence Ng. The site helps monetize over 2
    million domains and there’s no reason for yours not to be one of them.
Whenever you choose domains for
parking, be sure to avoid blacklisted domains, as these are almost impossible
to monetize. You can use the Google Blacklist Tool to find out if a particular
domain is still good or if it isn’t worth your time. As a final tip, you should
always look at a domain investment as a loss until you actually start earning
profits from it. Therefore, you should never spend more than what you can
afford to lose.

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