MEANING OF
MANIFESTO

Party manifesto may be defined as the major
plans or programme of a political party
which the party wants to implement to the electorate if it
is voted into power.

 WHY IS A MANIFESTO NECESSARY?

  • IT
    EDUCATES THE ELECTORATE:
    It educates the electorate to have insight
    into the aims and objectives and planned programmes of the Political Party. 
  • MANIFESTO ATTRACTS SUPPORT FOR THE PARTY: It serves as magnetic pull to the
    electorates, i.e. attracting more supporters for the Party. 
  • WHAT TO DO AND HOW TO DO IT:It  gives direction to the party’s programme
    of action or ideology and states how to achieve them. 
  • EVALUATION:Party manifesto enable the electorates to
    assess or evaluate the party on the basis of the
    contents of the manifesto. 
  • It shows
    the ideological direction of the party.